The Open Mobile Alliance facilitates users across the globe to adopt mobile data services by specifying market
driven mobile service enablers. This ensures service interoperability across devices, geographies, service providers,
operators and networks and allows businesses to compete through innovation and differentiation. To expand the mobile
market, companies supporting the Open Mobile Alliance work to stimulate the fast and wide adoption of a variety of new,
enhanced mobile information, communication and entertainment services. The Open Mobile Alliance includes all key elements of the wireless value chain, and contributes to the timely and efficient introduction of services and applications.

For more details visit : http://www.openmobilealliance.org LGSI's technological skills have enabled it to contribute to and to strengthen the OMA in numerous ways.

Push to talk over Cellular is an efficient, new way of communication through mobile phones, which benefits both network operators and consumers. PoC enables compatible cell phones to function like two-way radios or 'walkie-talkies' offering one-to-one or one-to-many (group) modes of speech. Thus, it offers users instant connectivity to individuals and groups. It also allows operators to offer a differentiated voice service and more efficient use of network capacity. LGSI's PoC facilitates the OMA as it offers PoC for all types of handsets as new features can be easily adapted apart from Push to Talk feature, LGSI provides support for instant messaging, presence/publish and browsing from GLMS server. as efficient algorithm are implemented for compression of signaling Papers on 'Design and Implementation of the PoC' have been submitted to LGE, Korea for IPR; presentations on the topic have been made by us.

The OMA Digital Rights Management regulates the consumption of digital media content by allowing content providers certain usage rights, e.g. the ability to preview DRM content, to prevent downloaded DRM content from being illegally forwarded (copied) to other users and to enable new business models with super distribution of DRM content. Therefore, users with handsets having DRM support may be able to distribute the content freely but may not be able to use the content unless they have valid rights. The valid rights have to be purchased from a certified Rights Issuer. The basic DRM features - preview and copy protection - are included because of the urgency to deploy a standardized solution. OMA DRM uses the following DRM components, found in most DRM systems: Rights Expression Language Content format Metadata. Data about the media object used to: (a) identify content (a URI [RFC2396]); and (b) help the user At LGSI, the DRM solution is currently being designed/developed on the emulator. We have successfully implemented the DRM 1.0 specification on the emulator and are in the process of implementing DRM specification 2.0. As soon as the implementation on the emulator is completed, the solution will be ported onto CDMA handsets.

Advanced services such as browsing the web, multimedia messaging, mobile e-mail and calendar synchronization can only be used if a mobile phone is configured correctly. However, many customers do not know how to configure their devices. Device management is a means of easily and cost-effectively carrying out device and mobile terminal configuration tasks on behalf of the user. SyncML initiative (now part of Open Mobile Alliance), led by more than 640 companies, designed a highly interoperable device management protocol that has set the stage for several interesting software development activities in this area. Our vibrant team of syncML device management engineers provide world-class solutions and are working closely with LGE development and standardization teams. Our team has developed device management solutions (on LGE TTPCOM & TICondat based handsets) and has proved its success by interoperating with numerous device management servers in the industry during OMA syncFest. The team is geared to apply their strengths to a number of uses, firmware upgrade being one of them. Our current activities cover client and server development areas, and participation in OMA standardization activities.

Today, users want accessibility to their personal information (emails, contacts, appointments etc) while on the move. PDA devices (like smart phones, Palm Top, Pocket PC, and so on) which offer the combined features of a cell phone and Personal Information Manager (PIM) are becoming popular. Data synchronization refers to tasks such as synchronizing PDA PIM data with the user's PIM on a PC. The Open Mobile Alliance (OMA) forum offers a syncML based data synchronization standard (protocol), which guides software development activities in this area. LGSI has a team of SyncML Data Synchronization engineers, who have proven their skills in this space. They work in conjunction with LGE development and standardization teams, and have successfully developed SyncML data synchronization solutions on LGE handsets (TICondat platform ) and are coming up with a PC server solution over Bluetooth soon.