Based on the basic management philosophy of: Competition from a global perspective; Pursuit of best value for customers, employees, and shareholders; Become the world's best business group through management by principle; and Contribute to social development as a good corporate citizen.

With the aim of achieving annual sales of US$ 385 billion and maximizing the profit rate in each business area by the year 2005, aim for: Being the best at doing business in both quality and quantity; Creating a positive brand image among customers; and Making LG the most rewarding workplace.

To realize these goals: Pursue rapid growth strategies; Become a major player in strategic world markets; Establish a result-oriented corporate culture; Secure the most capable and productive leaders.

To meet the 21st century with vision and confidence, LG launched Leap 2005 in March 1996

• LG aims to achieve annual revenues of US$385 billion in 2005.
• LG will increase its overseas sales percentage from the current 30% to 50% in 2005.
• LG will strive for the best possible earnings in each LG industry by creating a positive brand image worldwide for LG products and services.
• To make Leap 2005 a reality, LG employees are focusing on the products and technologies in which we excel, entering new business areas.
• Leap 2005 is centered on employees and this new vision will lead LG to develop the most rewarding work place for employees.